Business owners are always looking for new ways to increase traffic to their stores. After all, Quebec has over 35,000 businesses. It is therefore crucial for merchants to use all possible tricks to distinguish themselves from the competition.
Many will opt for online or offline advertising. We think for example of content marketing, Google paid advertising or major newspaper ads. The average Quebecer is bombarded with advertisements, no matter where he looks. A study has estimated North Americans are also exposed to over 3000 advertisements per day.
While advertising is one way to get noticed, is it enough to increase traffic to your store?
Our company has helped thousands of companies to stand out. Here are our 5 smartest tips to help you increase traffic to your store.
A striking first impression
The first impression is always very important. It will decide whether or not a customer enters your store. Besides advertising, we strongly suggest investing in your business’s landscaping.
The best way to make your store welcoming is to make the exterior attractive. When it comes to landscaping, the answer to the following questions should always be a confident yes.
- Is your storefront inviting?
- When looking at your business, do you want to enter your store?
At the slightest hesitation, it’s time to think about improving your landscaping. Fortunately, to improve your landscaping, several solutions available to you. Here are a few.
Increase traffic to your store with a commercial awning
A custom-made commercial awning is the first thing passers-by will notice when looking at your store. The advantage is it allows people to recognize you quickly. This gives you an undeniable advantage over your competitors.
Furthermore, it’s possible to personalize your awning with your brand colours. You can also add lettering, such as your company logo or your name, to be recognized even more easily.
For restaurateurs, your awning also allows you to extend the patio season and protect your customers against the rain and the sun’s harmful rays. You offer a pleasant and memorable experience to your customers, which will keep them talking about you or coming back. Some municipalities prohibit the use of awnings. You might want to consider purchasing patio umbrellas to replace them.
For retail or specialized businesses, the awning increases your visibility on the street. If your business is located on a busy street, an awning is a good solution to increase traffic.
Your interior design matters
Bringing customers into your store is good, but if your interior design scares them away, it’s time to revisit it.
For merchants, your customers must find your best selling products quickly. Consider an intuitive layout and don’t hesitate to ask your customers’ opinions through surveys. You will engage your customers and their opinions will be of great help during the redevelopment.
Professional, welcoming and trusting staff
Always keep in mind your employees represent you. Impeccable customer service is therefore crucial to attracting customers to your store. To do this, you will need to make sure that your employees:
- are trained to answer your customers’ questions;
- offer a service that guarantees a customer experience worthy of your brand;
Increase traffic to your store: your online presence
In an era when a large part of purchasing decisions are made online, it’s important to consider your online presence. We strongly recommend any business owner sign up for Google My Business. This free service allows you to register your business online and allows potential customers to find your business through Google. You can also add your store hours, products and services, and photos to catch the eye of potential customers.
Besides Google My Business, your presence on social networks is also important. Having a Facebook page, a Twitter account and a website is a great way to increase your visibility.
How can Groupe Bellon Prestige help you?
We are specialists in commercial landscaping. For over 125 years, we have supported thousands of businesses in their growth.
Whether you are looking for the perfect awning, patio umbrellas or a commercial banner, we can help.
To increase traffic to your store and your profits, contact us today. One of our specialists will be happy to meet with you to discuss your project.
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